Frecking awesome

Here's a term you'll be seeing a lot in the near future: frecking, as in Google Frecking. Here's the definition from what seems to be the originating source (Google Frecking: The Week in Pandas):

Google Frecking is an info-gathering game we devised — at the suggestion of our creative editor — for drilling a little deeper into a subject that intrigues us.

So far, 99% of the hits pertain to investigating pandas. But there was a new hit this morning on the NPR site in a story about Google Frecking the KKK:

So you set up a Google Alert – as part of an infogathering method you call Google Frecking — for the Ku Klux Klan, imagining you might get a dozen or so obscure hits over the week. As of today, you have received scores and scores and the alerts just keep coming.

So:

• Is it Google Frecking, Google-Frecking, Google frecking, or just frecking?
• Why that term?
• Do we think this has legs?