I'm your Julie

I've only noted recently something that's probably apparent to many people, namely the use of the term cruise director to mean, generically, organizer. I'm late to the game here because I was not a watcher of the TV series "Love Boat," which seems pretty clearly to be the source of this. Here are a couple of examples from recent emails in my Inbox:

I got an appointment on the schedule for a good-bye shindig on Friday, but I am not the greatest cruise director for these sorts of things, so I could use planning and implementation help from the more socially inclined among you.

and

I'll ask XXXX next week if I can make a brief announcement after class to see if we can sign up more people, but if you know of or have met other people you'd think would be good additions, let me know

XXXX,
aka Julie the Cruise Director

It's always interesting to see if a term that has a specific cultural context -- here, a TV show -- can make it out into the lexicon without its context. IOW, whether people who don't know the original context will pick the term up anyway. So far, people I know who use the term all explicitly understand that they're referring to a TV character. (At least, as far as I know.) Anyone have further info on this?