A little tongue-in-cheek (mostly) humorization from The New Yorker:
I say "mostly" because although they used a hyphen in the body of the ad, they don't in the subject line of the email where I saw this.
Update: This is an ad for a desk calendar, in case that isn't clear, oops.
I personally have no problem with -izing nouns, but some folks do ("seemingly lazy application of this custom").
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