Monday, January 24, 2011

Gasmic consciousness, Part II

I while back we visited -gasm as a productive suffix. It's still going strong, as evidenced by some nice examples I've run across recently. For example, I found this in a comment about a political ad that featured a lot of (intended-to-be) stirring images of America:
The patriotgasm certainly seems Michael Bay-like.
This sent me searching, which yielded the following without much effort:
These came up, by the way, because they are either political sites (hence "patriot") or sports sites (hence "New England Patriots").

Update 20 March 2011: "Apple starts this frenzy or what I call an iGasm." (#)

Something of note here is that the meaning of -gasm as used in these examples seems to still primarily be "intense or unrestrained excitement", but that it seems also to have a negative connotation in almost all of these examples. It's used derogatorily to refer to people who have unrestrained enthusiasm for something the author is not enthusiastic about (guns, Obama, people's use of Twitter) -- a kind of after-the-fact "Don't have a cow" wish. That was not the case last time we visited -gasm. Perhaps it has to do with the narrow search I did. (?)

Thursday, January 20, 2011

Lost in the search-result woods

The proto-conservative radio commentator Paul Harvey used to use the phrase "Page 2" to segue from the news portion to the advertisement portion of his show. This became a beloved catchphrase, and in his case, the transition proved to be a goldmine for his sponsors.

For a Google search, tho, it's all about page 1; according to one study, "sites surveyed received more than 95% of all their non-branded natural search traffic from page-one results." There's a lively industry around getting a site onto Google's first page. Because if you're not on page 1, you are ... what? "In the wilderness"? "At the back of the pack"?

Tom Krazit, for one, has a term for it:
Links to prominent services like Facebook, Twitter, LinkedIn or Flickr carry a lot of weight with Google, and can push unwanted content to the Google Ghetto, otherwise known as page two.
It's not a very PC term. Even among objective definitions, there aren't any that suggest that a ghetto has positive connotations, not to mention the complex associations between ghetto and touchy socio-economic issues.

But you have to admit that the phrase does evoke the idea of a place you probably don't want to live. And there's the catchy alliteration.

I can't at the moment find any other use of this term to mean the same thing. Or let's say that if there are other mentions, they're not on page ... haha, too easy.