I define a meganiche as a thin slice of the Web that nonetheless represents roughly a million users. The meganiche is something new, and it will have a lasting impact on online business and culture.
This would appear to be an oxymoronic concept, but I predict this one will stay, if perhaps not with as much currency as terms like the long tail. Shirky's example is a forum devoted to cell phones that gets 250 million page views a year for topics as obscure as modding the firmware in a cell phone, etc.
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The philosopher Daniel Dennett uses the terms "Vast" and "Vanishing" to denote truly enormous numbers and truly tiny fractions, respectively. One of the interesting things about being Vast is that a Vanishing subset of a Vast set can itself be Vast.
Consider, for example, the set of all possible <100-character strings. That sucker is Vast. The subset of it which consists of grammatical, correctly-spelled fewer-than-100-character English sentences is also Vast, but is a Vanishingly small fraction of the original Vast set.
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