Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch-a-Sketch — you can kind of shake it up, and we start all over again.
The idea that candidates "tack to the extremes during the primaries and then head for the center as the general election looms" (#) is hardly new. But candidates (or their advisors) don't normally say this out loud.
I think that the appeal of this term and its power as a metaphor is actually helping it spread. (Which works against Romney, obviously.) It makes a great headline:
- Santorum camp pounces on Romney adviser's 'Etch a Sketch' comment
- Romney adviser: Campaign is like an Etch A Sketch
- Etch A Sketch Mania Takes Hold of Campaign Conversation