Let's say you give a kid a carrot," Nooyi [CEO] explained. "And he says, 'I don't want to eat a carrot.' But you say, 'I tell you what, I'll give it to you in a wonderful drinkable form that's still as close to the carrot as possible.' All of a sudden, what have I done? I've drinkified the snack! Or I take a fruit juice and give it to you in a wonderful squeezable form, which is Tropolis. What have I done now? I've snackified the drink.
- reward sensitivity -- a term from psychology (?) referring to how easily people are satisfied. (Something that people who design snacks take into account.) No quotation marks in the article. (34K Google hits.)
- bliss point -- the point at which you achieve satisfaction, same context. In quotation marks. (48K Google hits.)
- sip and spit, e.g. sip and spit rooms -- the technique used for tasting. In quotation marks. (Familiar from wine and coffee tasting, I suppose -- 160K Google hits.)
- blue-can Pepsi -- the traditional/original version of Pepsi. No quotation marks. (8K Google hits.)