Flickr labs have been hard at work creating a way to show you some of the most awesome photos on Flickr.Free extra bonus new word included at no charge to you.
We like to call it interestingness.
Explore the gorgeousity by choosing a point in time...
(On an entirely extra-linguistic note, I personally find the use of we and especially we like to think or we call it in advertisements kinda oily. But that's just an opinion, not a usage observation.)
I will say that at this exact point in time -- it's early today, perhaps -- I can't think of an existing noun that would substitute for interestingness in place. One would have to recast using interest as an adjective, wouldn't one?
I'll also throw in that the word labs in this kind of context seems to me to be ambidextrous with respect to number. I think we could say either Flickr labs has been hard at work or Flickr labs have been hard at work. In British English, at least, the plural would be preferred always. We Americans often like to think of collective nouns as singularities. Is labs a collective noun? You decide.